Who Inspires Us?
The Science of Starting With Why
Neuroscience has proven that people don't choose to work with you, or buy what you're selling because of features or functions or your credentials or experience. They choose to work with you because they feel a connection to you. And, that connection grows from having a shared "why."
Whether you're a solopreneur or the CMO of a Fortune 100 company, we can help you create deeper connections with your viewers by telling the story of your why, as it plays out in the narrative of your customer's life.
Because, "People don't buy what you do, they buy why you do it." + Simon Sinek
From the "I have a dream" speech to Steve Jobs' iPhone launch, many great talks have a common structure that helps their message resonate with listeners. We integrate these concepts into every video we make.
Watch Nancy Duarte's TED talk.
I had the great fortune to work with Jim Henson for eight years. Jim was a
great mentor and role model. He knew how to work with crew and talent.
He put everyone at ease on a set and listened to his crew.
Jim made you all feel you were a part of something bigger.
Jim gave me the opportunity to direct after being at Henson for three years. I showed Jim videos I had made and talked to him about technology that was coming out at that time. We discussed productions that were coming up, and I then directed some shorts that were shot in the New York Studio.
The eyes are the critical element with the Muppets. Placing the eyes on a puppet is a real art. It's is all relative to the other dimensions and features of the head. They give life and character to the puppet. In art, it's called the golden ratio. The puppet shop calls it the golden triangle. Following the rules and the puppet looks alive and connected. Play with the position and size of the eyes and position and size of the pupils, makes the viewer feel connected, comfortable, scared or just silly. Good actors do this automatically — some not. I know one director that spends much time telling actors when to move their eyes left right up or down. It can enhance a scene or time out a joke. Sometimes I use my ping pong balls with a rubber band around my hand to plan out shots and eye-lines in front of the camera.
© Jim Henson Company
Our Step-by-Step Production Guide
Your plan will vary.
Meet & Discuss
Your Ideas and influences
What do we need to learn?
Flashes of Brilliance
Take some notes,
come back with something great!
Present Our Pitch!
1st Client Approval
Put it all in a
or Create a
w/Temp Visuals, VO, and Music
3rd Client Approval
on the set!
Direct and Motivate
One client voice
for on set notes
Did We Get It All and more?
Backup Data Again
Make Edit Magic
Client Review notes from everyone at once!
Make short and Social Media Versions
Did we give the client More than
Client final Approval
Check in with Client,
is strategy working?
Red Carpet Screenings
Enter and win Awards